When Armani meets UX design

His first footstep breaks the silence.

The camera flashes.

In the darkness,

he shines elegantly.

People can’t take their eyes off him.

He is modern and very stylish.

His pleasingly graceful appearance also gives him a sense of mystique.

He doesn’t need any spotlights to follow him round the stage

because he is the spotlight.

He is Armani.



Each year, hundreds of new fashion brands pop up and want a piece of the action.

Some iconic brands couldn’t defend against the attacks, so they started losing market shares, or died during the “war.” However, after remaining 40 years in the industry, Mr. Armani’s empire did not diminish but expanded. The realm has reached from the most luxurious to the most accessible sections. (The brands include Armani Prive, Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans, and Armani Exchange).

To be sure, this doesn’t just happen by accident.


“To create something exceptional, your mindset must be relentlessly focused on the smallest detail.”– Giorgio Armani


Mr.Armani must has exquisitely written online touchpoints in his secret detail lists.


When you enter Armani.com, you will see two immaculate models as if they are walking out from the high quality images. You can’t keep your eyes off these alluring photos; thus, you begin to scroll down the site until you reach the end. The site is extremely visual, but the layout is still neat, clear, and simple. You can easily find the information you want by moving your mouse or finger to the top of the page. After you click one of the Armani brands, the site will bring you directly to the label you choose. Again, you are attracted by the beauteous images in this site.

“This is incredibly fashionable and modish!” You might muse out loud.


Even though Armani.com does not have an abundance of contents on the pages, these beautiful full-size photos still make you feel like you are reading a fashion storybook or attending an Armani fashion show. This features already reached to the customer interaction level. Armani will take its guests to a wonderful fashion journey no matter which platform you use. You all will see the same catwalk on videos, and experience the same store ventures through a desktop, a tablet, or a phone. What’s more, on Armani.com, you can share these gorgeous photographs, articles, and shows with friends on other social media with a single click.



iphone 6

If brands want to protect their territories, they must get used to this fast-changing digital world,

just like Giorgio Armani, who masters UX design.


Samuel Ou


Other Armani videos/

Emporio Armani – 2014 Fall Winter Campaign

Giorgio Armani – Films of City Frames | Ella – NYU TISCH SCHOOL OF THE ARTS


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