Since social media and mobile applications have become two of the most important online customer touchpoints nowadays, marketers are desperately looking for a way to improve their online platforms…
So, what does UX mean exactly?
There are lots of definitions of UX, and basically what they are trying to say is that a successful UX design is to give a user a comfortable feeling when he/she is using a system, a service, or a product. However, even though people see the definitions of UX, they still have many questions in their minds.
Are they saying that a marketer should also know how to be like a psychologist? Is UX about analyzing users’ behaviors and motions? Is there a difference between UX and UI? Is it worth it to invest in UX?
Here are 5 simple “calculations” that help you get to know UX better.
Good UX = Good Customer Relationship = Good Customer Lifetime Value (CLV)
In today’s society, people spend a lot of time on using their computers, smart phones, or tablets. Therefore, if you don’t offer users the best online touchpoints, you will lose them instantly because once they don’t like your website or app, they will either close it or just delete it .
Brands cannot satisfy customers by only selling them products and services nowadays; users desire for more delightful and emotional experience. That’s why UX is so vital to customer relationships since a good UX design creates a more useful, affective, and even entertaining experience for users. And if you can keep your customers, you’ll have better CLVs.
Some people think that UX is all about usability, but, in fact, usability is only a part of UX.
Content = King
Before we talk about content, let’s start with the measurement of a good UX. A good UX is not a designer’s personal preference; it’s based on some rules.
With these seven facets of UX, you can design a pretty awesome UX, and yet, once you have a bad content, these facets are pointless.
Content is king.
Content is something users first see, which includes texts, graphics, videos, etc. A good content not only grabs people’s attentions, but also provides a successful interaction with users, and very often, it brings them to the final step. (Subscribe or purchase)
User Experience (UX) and User Interface (UI) are both important to a service, a system, or a product, but they are totally two different things. UX is more like a technical skill, and UI is all about visual design.
“User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.” – Rahul Varshney
$1 Investment in UX = A Return of $100
Are you still concerning about the effectiveness of UX when it comes to profit?
Many study have proved that UX is it’s worthwhile to invest money in UX since every $1 invested in UX can have a return of up to $100 for your business.