Due to the rise of mobile, people are no longer just using smartphones for making phone calls and texting. They use cell phones to check emails, chat with friends, set alarms, take pictures, play games, take notes, watch videos…and view websites.
We are now living in a world where everyone is obsessed with smartphones.
To be sure, companies have realized that if they want to attract and keep visitors on their sites, mobile web design will be the key factor of getting more traffic from mobile devices because no one will enjoy visiting a site when it is difficult to view on a cell phone or a tablet. However, it is also hard to determine whether adaptive or responsive design is best for a website.
Responsive Web Design vs. Adaptive Web Design
Basically, the main difference between these two layouts is that responsive web design displays the same content, URL, code, and HTML to multiple devices while adaptive web design is based on the server side because it delivers different content, URL, code, and HTML to each type of device.
Still confused? Let me take you a little bit deeper.
Responsive web design is a technique that allows a single website to fit on any device’s screen size. On one hand, this helps companies decrease their costs since they only need to maintain one site rather than two sites. Also, by utilizing responsive web design, firms only have to create one website SEO and then it can be used on all mobile devices. On the other hand, responsive web design may increase load time because of the scaled-down website elements, especially images. Very often, this will also affect the website’s user experience and create a negative impact on the site.
Now let’s talk about adaptive web design.
Although adaptive web design will cost more on maintaining more than one websites, it allows firms to have user-tailored information on both desktop and mobile sites. What’s more, since every content is delivered to a specific type of device, it speeds page load time and then ultimately creates a better user experience.
Which one is best for a website? I think it depends. If a company is creating a website based on content delivery only, it should use responsive design. Easy SEO and low cost. And yet, when a firm is focusing on user satisfaction and conversion, it will need to choose adaptive design for its site, which will load faster than a responsive design site. However, some companies are also considering native apps. Well, if the organization is well-known or at least has thousands of customers already, it can have an app, which is extremely fast and perfectly user-friendly, but if it is still a startup, I would not recommend the company to create an app since it is quite expensive and most importantly, people don’t it and won’t download it. Trust me, they won’t.
So, which one is right for you?