What is iBeacon?

This week, I’m going to show you something trendy, something fantastic. Perhaps you have heard of Beacons (not bacons), but do you know iBeacon?

 

Before I “introduce” iBeacon to you, this is what most beacons look like.

10-002

 

iBeacon is a new technology that is developed by Apple in 2013. It is a Bluetooth-base beacon, which can broadcast (iBeacons) or receive (mobile apps) information within a short distance.

ibeacon-communication

 

For instance, based on you location, a retail store’s iBeacons can deliver coupons and special offers to your phone when you are close to the store.

ibeacon-offers

 

Of course, iBeacon is not only a technology for shopping, but also a new way for brands to communicate with customers.

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Another amazing feature of iBeacons is its low energy consumption. With Bluetooth Low Energy (BLE), iBeacons can transmit a signal for 2 years on a single cell battery (the batteries are usually not replaceable, you’ll probably just replace the beacon when they stop working).

beacon_inside

 

 

iBeacon is growing extremely fast because in the past, it was impossible for companies to reach consumers like this. I would say that iBeacon must be the next revolutionary technology that may change the world.

 

Samuel

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Related content/

How iBeacons could change the world forever

How do iBeacons work?

The World’s Largest iBeacon Network Emerges

 

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