I know you’ve heard of many words that have “games” in them, such as GameStop, Game of Thrones, and gaming chairs, but have you heard of gamification before?
Since this is something that I’m going to talk a lot in this week’s blog, it is better to tell you guys the meaning of gamification first.
So, what is gamification?
According to Badgeville.com, gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Also, in Yu-kai Chou’s blog, he said that gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities.
After seeing these two definitions, you kind of have the basic idea of gamiification, but perhaps you are still curious about how these special gaming techniques can attract people. Well, the only thing you have to do is to find your target audience’s needs and wants, and then turn these desires into gaming rewards or achievements. gamificaiton works because it keeps people engaged when they are bored with their jobs or some daily routines. Gamification motivates participation. It really does.
Let me show you some supporting data.
According to Gartner, an American research market company, it predicts that by 2015, more than 70% of Global 2000 organizations will, at least, have one application that is using gamification.
Here are some more stunning statistics.
And yet, the most jaw dropping number of gamification is this one: the worldwide gamification market will grow from $242 million in 2012 to $2.8 billion in 2016.
Now, if you are so desperate to know the tactics of gamification, here’s the complete gamification framework that is created by Yu-kai Chou, a gamification pioneer. This is very useful for either your own website or you company.